The Ontario Independent Music Archive, that we call OIMA (oy-ma), started as an idea from Jonathan Martel, who was using pop music as a lens to study history but found that getting a chance to actually hear many of the local independent bands he was reading about was difficult. Eventually Jonathan found Mario Circelli, former Station Manager of CHRW-FM in London, ON. While at CHRW, Mario had created a London Music Archive.
Together the two formed the Music Association of Canada and started looking for funding to create a music archive. In 2011 they approached the National Campus and Community Radio Association (NCRA) and collectively wrote a successful grant to the Ontario Trillium Foundation.
Since 1986 the NCRA has been a not-for-profit group committed to volunteer-driven, non-profit, community-oriented radio across Canada.
The association's goals are to ensure stability and support for individual stations and the long-term growth and effectiveness of the sector. The NCRA also promotes public education about community media, helps represent community radio to government and other agencies and provides a forum for people to share their skills, ideas and passion.
The NCRA has a history of supporting independent music, including !earshot, a music website and national chart printed in Exclaim! and from 2003-2007 ran the Dig Your Roots project that produced six CDs of emerging Canadian artists in hiphop, Aboriginal, roots, creative jazz, spoken word and electronic dance music.
